strategies

other than social media.

The first time I realised that social media was sucking my life away was after I had my son. The second time was when my life became a series of B-Roll moments rather than moments I was in. The third was the all-consuming panic I had on day one of coming off Instagram after a decade of growing 16K followers and friends. Social media wasn’t social for me anymore. It was transactional.

The numbers didn’t translate to sales, they were translating to exhaustion and resentment.

Whats the process?

Cards on the table: this is what its like exploring strategies other than social media. Its intimate, personal and completely customisable for where you are at. No matter where you are in your journey of creating a tangible branding strategy and portfolio, we are here to hold your hand and help you on your way!

Social media isn’t all bad but the reality is that the shelf life of your content is short AF

— 24 hours at best. And then it’s off into the void never to be noticed again and you’re left not only wondering what you did wrong, but wondering what you’re going to post tomorrow.

Having a social media presence has been marketed as the be all or end all of a business since its birth in the early 2000s'. They’ve changed monumentally from a social service to centered on maintaining attention and making money. Social media’s main intention now, is to keep people on their platform.

So let me ask you this:

if your main intention for social media is getting people to click your link and make a purchase, how do you think that works when the intention of social media is to keep your people on their app for as long as possible?
How does it work when your content expires from people’s attention after 24 hours?
How does it work when you’re expected to be on social media 12 hours a day, working 8 hours, socialising for 2 hours, self-caring for 2 hours, resting for 8, creating nourishing meals 3 times a day, exercising for 1 hour AND then learning the ever-changing landscape of social media?

The reason that it feels like there isn’t enough time, is because so many of us are becoming “social media experts” rather than experts in our field. It take so much time and effort to create content that is seen maybe one time.
So, we need to have strategies other than socials.

  • Before we even BEGIN the nitty gritty of sky rocketing your reach we find out where you are right now. This means we explore your current strategies, what’s worked, what needs to pivot and what can be explored.

  • Now we know where you’re at, we can put together the next FIVE steps for you to improve your SEO. We can either create a strategy that you follow, or we can create everything for you.

  • We never do anything without a reporting and tracking strategy. We keep our eyes on what’s going well, what needs some TLC and what needs to be completely wiped. A good strategy is editable and malleable to change — that’s what we are creating with you.

  • Loved that? Got results that give you goosebumps? Let’s work together AGAIN and keep up the momentum!

What are strategies other than socials?

These strategies are ways to get your business seen that doesn’t involve a 24-hour post on the big three (Insta, Facebook or Twitter). They have a focus on search engine content and understanding places where your ideal client is already going and meeting them there.

It’s about legacy content: content that is able to be found long after you have made it AND still packs a punch.

  • Having a SEO strategy means that when your people google their problems, your name comes up as the solution. In order to be the person that Google recommends, you need a solid strategy, a deep understanding of what your people want & need, and all the back end specks that Google licks up.

  • Pinterest often gets thrown in the Social Media boat but Pinterest is a search engine. This means that it is like google but pictures and lemme tell you it is highly underrated. Pinterest lets you create beautiful legacy content AND form a community. 10/10 recommend getting over there and using it to boost your blogs, posts, podcasts and collaborations.

  • With all the social media freedom out there traditional media often gets left behind. But fear not! We still have our fingers in the honey pot that is magazine collaborations and sexy PR kits. Having a space that brings your pitch, vision and direction together ready to go is a time saver you can’t do without. Support your big vision with the right tools - get your hands on a media kit.

  • Market research sounds like something a business bro would recommend while he tells you that trump “might be bad but he knows what he’s doing in business” — but it’s not. Market research (when done right) is the key to the relationship between you and your clients. Its not just about knowing where you were two years ago or their demographic, its about knowing how their minds work, what they’re feeling, what frustrates them and where they are going to solve that problem. Understanding your industry, your potential partners in crime and how to set up an air tight collab are essential for getting anywhere in business.

GIVE IT A GO ON YOUR OWN

Check out our “Friendzoning Instagram” self-paced course to start your strategy and lay the foundations for a strong strategy out side of social media !

GOT QUESTIONS?

We would love to hear them!